Black Folks Camp Too

FOR IMMEDIATE RELEASE

Black Folks Camp Too unveils a powerful new map to connect welcoming destinations with new outdoor audiences.

June 18, 2025 – Western North Carolina – Black Folks Camp Too (BFCT) announces the launch of the newly upgraded Unity Blaze Map, a vital step in the company’s strategy to invite and welcome more folks into the outdoor lifestyle.

Return on Inclusion: A Foundation for Unity

At Black Folks Camp Too, ROI stands for Return on Inclusion. For the outdoor industry, this signals a strategic opportunity to grow by genuinely inviting a broader, more diverse community of outdoor participants. The return is not only economic – it is social, environmental, and nourishing. The data-driven strategy is a solution to emerging demographics questions and concerns. Our map highlights businesses, organizations, and brands who truly understand the need to encourage more participation year over year. This is called  “The Unity Blaze Way.” 

“Our Unity Blaze map was created for three reasons. 1) To educate the Outdoor Industry. 2) To direct new and experienced consumers to our certified partners who truly value them enough to properly Invite and Welcome them. 3) To Increase Unity in the Outdoor Community and BEYOND regardless of race, age, gender or abilities.” – Earl B. Hunter Jr., Founder and President of Black Folks Camp Too

Explore the Outdoors with Confidence

The upgraded Unity Blaze Map helps users discover outdoor spaces and outdoor industry providers across North America where they are genuinely welcomed. Each Certified Unity Blaze Partner has completed Unity Blaze Certification and is committed to Increasing Unity in the Outdoor Community and BEYOND.

Unity Blaze Certified Partners go beyond offering services. They foster hospitality and ensure that every visitor feels acknowledged, respected, and valued.

The updated map includes:

• Mobile-Friendly Experience: A sleek, responsive platform that works across all devices.
• Smart Search Filters: Tools to search by activity, geography, or category.
• Rich Partner Listings: Details, media, and location info help users feel informed before visiting.
• Engagement and Feedback Tools: Features that encourage reviews and help partners improve.

These features enhance how users explore and how partners connect with their audiences. The Unity Blaze Map guides outdoor-curious folks to spaces where they are truly invited and supported. It also helps businesses stand out by demonstrating their active commitment to inclusion.

Meeting the Moment: A Growing Outdoor Audience

Data collected by Black Folks Camp Too highlights a major opportunity. Many folks who have not historically been represented in the outdoor space are deeply interested in spending time in nature. The issue is not a lack of enthusiasm. It is a lack of information, invitation, and comfort. The Unity Blaze Map helps eliminate those barriers by showcasing locations that prioritize welcome and ease. For outdoor organizations, this means the chance to connect with new audiences and build trust that lasts.

“We’re not just adding locations to a map. We’re helping folks discover places where they will feel seen, welcomed, and valued,” said Earl B. Hunter Jr., “This map is a resource and an invitation to get outdoors with confidence.”

Explore the Map Today

Visit www.blackfolkscamptoo.com to plan your next trip, support certified inclusive destinations, and find where you belong.

Become a Certified Unity Blaze Partner

Want to grow your reach and connect with new audiences? Become a Certified Unity Blaze Partner. Email info@blackfolkscamptoo.com to learn how your organization can join a trusted network of outdoor leaders.

“We are changing the world… one campfire at a time. You are invited and welcome to join us!” – Earl B. Hunter Jr.

Media Contact:
Craig McAnsh
Head of Marketing
craig@blackfolkscamptoo.com
404-774-4332